'Peter Rabbit' team apologizes for making light of allergies

FILE - This image released by Columbia Pictures shows Peter Rabbit, voiced by James Corden and Cottontail in a scene from "Peter Rabbit." The filmmakers and the studio behind it are apologizing for insensitively depicting a character's allergy in the film that has prompted backlash online. Sony Pictures said Sunday, Feb. 11, 2018, in a statement the film "should not have made light" of a character being allergic to blackberries "even in a cartoonish" way. (Columbia Pictures/Sony via AP, File)

LOS ANGELES — "Peter Rabbit" filmmakers and the studio behind it are apologizing for insensitively depicting a character's allergy in the film that has prompted backlash online.

Sony Pictures says Sunday in a joint statement with the filmmakers that "food allergies and are a serious issue" and the film "should not have made light" of a character being allergic to blackberries "even in a cartoonish, slapstick way."

In "Peter Rabbit" which was released this weekend, the character of Mr. McGregor is allergic to blackberries. The rabbits fling the fruit at him in a scene and he is forced to use an EpiPen.

The charity group Kids with Food Allergies posted a warning about the scene on its Facebook page Friday prompting some on Twitter to start using the hashtag #boycottpeterrabbit. The group said that allergy jokes are harmful to their community and that making light of the condition "encourages the public not to take the risk of allergic reactions seriously."

Kenneth Mendez, the president and CEO of the Asthma and Allergy Foundation of America, wrote an open letter to the studio Saturday asking for the opportunity to educate the company and the film's cast on the realities of food allergies and urged the studio to "examine your portrayal of bullying in your films geared toward a young audience."

The studio and filmmakers say that they, "Sincerely regret not being more aware and sensitive to this issue, and we truly apologize."

Must Read

Feds: Plastic gun from 3-D printer seized at...

Aug 10, 2016

An official says airport screening agents confiscated a plastic handgun produced with a 3-D printer...

Texas deputy fatally shot at his home was facing...

Aug 10, 2016

A Texas sheriff's deputy who was killed by a bullet from his own gun outside his home late last...

Police grab man climbing Trump Tower in New York...

Aug 11, 2016

A man who spent hours scaling the glass facade of Trump Tower in New York City has been captured by...

Trump accuses Obama of being the 'founder of ISIS'

Aug 11, 2016

Donald Trump accused President Barack Obama on Wednesday of establishing the Islamic State group...

Ecuador to set date for Assange to be questioned...

Aug 12, 2016

Ecuador said Thursday it's ready to set a date for Swedish prosecutors to question Julian Assange...

Sign up now!

About Us

In The Headline sought to bring professionalism back into journalism, bringing you only the most exclusive and the most impactive news from all over the globe.

Contact us: sales[at]intheheadline.com