Facebook to settle advertiser lawsuit for $40 million

FILE - This Wednesday, March 21, 2018, file photo shows the Facebook logo on a smartphone in Ilsan, South Korea. Facebook has agreed to pay $40 million to advertisers who said it inflated the amount of time its users watched videos. (AP Photo/Ahn Young-joon, File)

OAKLAND, Calif. — Facebook has agreed to pay $40 million to advertisers who said it inflated the amount of time its users watched videos.

The San Jose Mercury News says the California-based social media giant denied any wrongdoing in a lawsuit settlement. The settlement notice was filed Friday by the plaintiffs in Oakland federal court.

Advertisers sued Facebook in 2016 over user metrics that supposedly measured the average length of time consumers spent viewing posted video ads. The lawsuit said that the time was inflated by up to 900 percent and that helped convince advertisers to buy Facebook's video advertising services.

Facebook publicly acknowledged an error in the formula. The company denied allegations that its engineers knew about problems for more than a year and did nothing.

Must Read

Colbert to air live after Trump-Clinton...

Aug 10, 2016

Stephen Colbert, who capitalized on the political conventions with live broadcasts, will do the...

Sept. 11 memorial motorcycle ride ending on a...

Aug 10, 2016

Leaders of a massive, annual motorcycle procession to the three Sept. 11 crash sites say this...

Girardi: 'No one individual is ever bigger than...

Aug 11, 2016

Benched from the starting lineup once again as his finale approaches, Alex Rodriguez pinch hit and...

Source: Boy was decapitated on waterslide at...

Aug 11, 2016

The 10-year-old boy killed during a ride on the world's tallest waterslide was decapitated, a...

Experts say white supremacists see Trump as 'last...

Aug 11, 2016

Legal and civil rights experts say Republican presidential candidate Donald Trump's campaign is...

Sign up now!

About Us

In The Headline sought to bring professionalism back into journalism, bringing you only the most exclusive and the most impactive news from all over the globe.

Contact us: sales[at]intheheadline.com